recent work:

"I’ve spent most of the last 12 months as Creative Director at SapientNitro. There, I was baptized in the waters of digital and social media and fully-immersed in the world of multi-platform content execution, consulting and what the modern “creative team” looks like. Still, at the end of the day, story is still the most important thing. That hasn’t changed. Thank God."

client: SAPIENTNITRO agency: SAPIENTNITRO CREATIVE DIRECTORS story: "On our first day, Trevor and I were told to be at a Creative Summit in Miami to show the work we’ve done. Since we didn’t have any work yet, we showed this." who did what: Art Director: Gary Holme, Writer: Trevor Schoenfeld, Micah Scarpelli, Creative Directors: Gary Holme and Trevor Schoenfeld, PRODUCER: Sarah Holme, Editor: Micah Scarpelli, NY

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client: THE CREATIVE DEPARTMENT agency: SapientNitro Creative Directors story: "We were asked to explain to the management team what value the Creative Department brought to the Sapient equation. We thought we’d not only tell them, but also show them." who did what: Art Director: Gary Holme, Writer: Trevor Schoenfeld, Creative Directors: Gary Holme and Trevor Schoenfeld, DESIGN AND ILLUSTRATION: Gerald Flach and Junichi Otake

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client: The Creative Department agency: SapientNitro/Toronto story: "We were asked to host a Creative Summit in Toronto and we wanted to make the experience interesting and informative, even before the 35 SapientNitro Creative Directors from around the network arrived in Toronto. So we made a brain and stored all relevant info and some silly content on it, from all four quadrants of the brain. Here is the video-teaser we created that was followed by the mobile website." who did what: Art Director: Gary Holme, Writer: Trevor Schoenfeld, Elaine Collenbrander, Creative Directors: Gary Holme and Trevor Schoenfeld, DESIGN AND ILLUSTRATION: Gerald Flach, Joey Gatto and Junichi Otake

"CD Summit 2011"

"CD Summit 2011: iPhone app "

"CD Summit 2011: micro site "

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client: Chrysler agency: SapientNitro story: "The partnership of the world’s most popular video game and the world's most iconic off-road vehicle was a match made in heaven. A military Jeep was embedded into the 2010 version of the game, ‘Call of Duty:BlackOps’, and we were asked by Chrysler to leverage that relationship. We took the BlackOps nature of the game and created online ads that were camouflaged, original “behind the scenes’ content and a microsite that housed it all. For Call of Duty enthusiasts and Jeep fans alike. And they liked. " who did what: Art Directors: Joey Gatto, David Fasullo, Gerald Flach, Gary Holme, Mikhail Denis, Writer: Trevor Schoenfeld, Elaine Collenbrander, Creative Directors: Gary Holme and Trevor Schoenfeld, DESIGN AND ILLUSTRATION: Gerald Flach and Junichi Otake

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client: Chrysler agency: SapientNitro story: "If it’s all about content and driving engagement (and it is), what better content for the fans of The Call of Duty game and Jeep Wranglers, than a behind the scenes video of the smart people that built both. Also a special appearance by a bad-ass military advisor from the Pentagon. " who did what: Art Directors: Joey Gatto, David Fasullo, Gerald Flach, Gary Holme, Writer: Trevor Schoenfeld, Elaine Collenbrander, Creative Directors: Gary Holme and Trevor Schoenfeld, PRODUCER: Mike Diaz, EDITOR: Dave De Carlo, Rooster

"Jeep Call of Duty: Behind-the-Scenes Video"

"Jeep Call of Duty: Teaser Video"

"Jeep Call of Duty: Teaser Video"

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client: Chrysler agency: SapientNitro story: "When we were asked by Mike Manley, CEO of Jeep USA, to give him a Jeep touch-screen kiosk for the first major autoshow of 2011-The North American International Autoshow in Detroit-we gulped and swallowed hard. Sure, we can do that. In a week? So we did. He liked it so much, he ordered more. And then of course, the iPad2 version that would come out of that design. " who did what: Art Director: David Fasullo, Writer: Mike Wong, Creative Directors: Gary Holme and Trevor Schoenfeld

"70 Years of Jeep history at your fingertips"

"70 Years of Jeep: iPad app "

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client: Chrysler/Jeep agency: SapientNitro story: "The first thing every client usually needs is new or better website and experience. For an automaker, this has to have, not only the brand essence (Jeep: rugged adventure) and the shiny metal, it also needs to be useful, easy to navigate and have many functions that are as well. Configurators, pop-ups, Java Script animation and hundreds of pages of content, elegantly designed. Very complex. Sapient does that well. What I love about digital is the ability to refresh and update design, art direction, user experience, the IA and content. This site continues to get better." who did what: Art Director: Joey Gatto, David Fasullo, Mikhail Denis, Trish Lamanna Sebatien Spier, Gerald Flach and Ryan Otake, Writer: Mike Wong, Creative Directors: Gary Holme and Trevor Schoenfeld

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client: Jeep agency: SapientNitro story: "As the number one off-road brand in the universe, Jeep has a wonderful image overseas. Seen internationally as being as iconic as the Marlboro man, Jeep represents American freedom and a rugged pioneering spirit. The only problem is that, unlike North America, Jeeps are as expensive overseas as a Range Rover. By using moving, multiple HTML5 ‘planes’ we were able to capture the many American traits and aspects of the Jeep brand while showing it in an elegant way that supports the higher purchase price. " who did what: Art Director: Norma Penner, Writer: Elaine Collenbrander, Creative Directors: Gary Holme and Trevor Schoenfeld, DESIGN AND ILLUSTRATION: Norma Penner and Sebastian Spier

"Jeep International: One World, One Jeep"

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case studies:

"It's not enough to create one dimensional ads and communications anymore. All media has to work together, and must involve and engage consumers in some relevant way. The following are some examples of that we created for KIA Canada. "

client: KIA SOUL agency: PUBLICIS story: "The Case Study speaks for itself. It's a great way to show the whole story, all the touch points that create a multi-level consumer experience. Not long ago we simply made TV commercials. Now we create the complete marketing plan, write the media schedule and execute to multiple consumer touch points. I need a nap." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Director: Mark Gilbert, Web Development: Adam Smith, Video Editor: Kai Diniz and Danny Williams, PR: Shannon Stephaniuk, Glossy

"Peer into a Soul"

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client: Kia Spectra story: "We knew this would be risque, but we had no idea. Women's groups complained, Police Associations complained, Women's Police Associations complained. It was the number one talk-radio topic in Quebec for a week. It even came up at some legislative session in Quebec. Whew. So finally, after months of attacks, the client had enough. I don't blame him. But instead of simply pulling the spot and disappearing with our tails between our legs, we decided to edit out the offensive part and rewrite the copy. Client agreed, we did the re-edit and re-shipped it. A second wave of more positive PR came out, keeping us in the news for another two weeks. We never tracked or calculated the value of the free press, but it must have been close to a million dollars of press exposure. Enjoy the first one, and the redo." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Director: Tom DeCirchio

"Makeout"

"Makeout Goat"

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tv:

"I watched TV in the sixties. I like TV. It’s the reason I got into the business. I thought, ‘I can do better than that'. I still think that way about TV. Here are some of the ads I’ve created recently. And a few old school ones. And please come back once in awhile, I’ll update often. Hope you enjoy."

client: KIA FORTE agency: PUBLICIS story: "The name of the car is Forte...duh? This was so obvious, we almost missed it. Some people wish we had." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Director: David Wellington

"Beekeeping"

"Kung Fu"

"Leash"

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The players are so good that no matter where they are, they compete. Because they're professional athletes. Because they can't help themselves. See, it's in their DNA. It's ALWAYS GAME TIME." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Director: Trevor Cornish

"Beehive"

"Hide and Seek"

"Pinata"

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client: ROGERS agency: PUBLICIS story: "Personal TV from Rogers was a revolution, the beginning of complete television control. Common now, but wild five years ago. Why not launch a conspiracy between you and your TV against the dweebs at Rogers and Bell? We all love big corporations that can laugh at themselves. Hahahaha. They ran it for a week and killed it. So much for cool TV and self-deprecation." who did what: Art Director: Gary Holme, Writer: Jason Partridge, Creative Director: Duncan Bruce, Graphics: Gary Thomas, Crush

"Revolution"

"Da' man"

"Wedgies"

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client: TD BANK agency: CHAIT/DAY story: "At the beginning of 'personal banking' over a decade ago, we at Chiat/Day Toronto had a crazy idea. What if we told our customers that the money in our bank is actually theirs, not ours? And what if we told them in a non-bank kind of way? With wit and intelligence? And what if we gave the power right back to the customer? Would people like that? Apparently other banks didn't. And when we launched the campaign with photographed paper currency instead of coins, the RCMP didn't much care for it much either. "Lady" was short-listed in Cannes that year. And the voice-over talent is the writer, Tom Goudie." who did what: Art Director: Gary Holme, Writer: Tom Goudie, Creative Director: Duncan Bruce, Director/DP: Steve Gordon

"Lady"

"Terminology"

"Money Boxes"

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client: KIA SEDONA agency: PUBLICIS story: "There's no safer minivan in Canada. Solid claim. When the message is that strong, you can have a little fun with the execution. Something has to communicate the message clearly. So, should we do a crash-test dummy spot or something more interesting? We had a whole campaign; Roadrunner and Wily C. Coyote, Osama Bin Laden and the US army, you get the point. Everyone was safe in the KIA Sedona, except for me and my partner, Pat. Our client wanted crash-tests dummies." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Director/DP: Steve Gordon

"Cat and dogs"

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client: WALMART agency: PUBLICIS story: "Get to the Rollback sale, no matter what it takes. That was the creative idea. Pissing off Teacher Unions, Driving Schools and Ophthalmologists was the result. And Walmart Rollback sales numbers had never been higher." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Directors: Steven Creet and Phil Brown

"Field Trip"

"Driving School"

"Laser Eye"

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client: TORONTO BLUE JAYS 2008 agency: PUBLICIS story: "New season, new ads. This time an over-excited fan focused strategy. New ads, same crappy season. Bill Bernbach said, 'A great ad campaign will make a bad product fail faster.' Oops." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Director: David Wellington

"Drive-Thru"

"Negotiator"

"Locked Car"

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client: FORD F-150 agency: YOUNG&RUBICAM story: "Most pick-up trucks had beds that weren't bolted to the chassis. Ours beds were. Nothing like a solid demonstration to get the blood going and the wallets out. Number one selling vehicle in Canada that year." who did what: Art Director: Gary Holme, Writer: Chris McGroarty, Creative Director: Gary Holme, Chris McGroarty, Director/DP: Steve Gordon

"Carriage Bolt"

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client: FORD TUARUS agency: YOUNG&RUBICAM story: "So nice inside that even wolves don't want to get out and eat. We presented this to the President of Ford of Canada as the 'crazy' version showing how far this campaign idea could go. He wanted to make that one first. The lesson: always show the crazy stuff as well as the responsible ones. You never know. Here's to you, Alain Batty." who did what: Art Director: Gary Holme, Writer: John Farquhar, Creative Director: John Farquhar and Gary Holme, Account Director: Robyn Gorman, Director: Neil Tardio Jr.

"Sheep Crossing"

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client: MOLSON agency: Harrod/MirlinFCB story: "Before there were Swedish bikini teams, there were intelligent and beautiful Coors Light ads in Canada. Of course, they didn't sell as much beer as Swedish bikini teams, so they got rid of them." who did what: Art Director: Gary Holme, Writer: Ian Mirlin, Creative Director: Ian Mirlin, Director: John Mastromonaco

"Happiness"

"Finances"

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client: PANASONIC agency: CHIAT/DAY story: "OK, it was cool technology at the time. Now, not so much." who did what: Art Director: Gary Holme, Writer: Brett Channer, Creative Director: Duncan Bruce, Director: Eddy Chiu

"Interrogation"

"Shock Test"

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client: KIA SOUL agency: PUBLICIS story: "This campaign sold more SOUL's than KIA could ship to Canada. And it was multimedia. Click on the case studies section and see all the cool convergent stuff we did." who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Director: Mark Gilbert

"Mobsters"

"Cabin"

"Well"

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print:

"If radio is a writer’s medium, then print is an art director’s. Of course, good writers are also good art directors and good art directors are also good writers and good art directors who write...never mind. I like a big white piece of paper more than anything in advertising."

CLIENT: TORONTO BLUE JAYS agency: PUBLICIS Story: "The Jays had just spent a ton of money on big name players and talent. When you've got it, flaunt it. We went to a classic baseball card look with testosterone-filled headlines. Boom. They still finished third." Who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Photographer: Don Dixon

"Burnett-101MPH"

"Glaus-HR"

"Ryan-Letter K"

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CLIENT: KIA FORTE agency: PUBLICIS Story: "If you don't do something well, you should probably stop doing it. Our heros in these ads have a Forte, but not a forte." Who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Photographer: George Simhoni

"Bow Hunting"

"Genetic Engineering"

"Gopher"

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CLIENT: KIA RIO agency: PUBLICIS Story: "As the Official Sponsor of Toronto FC, we asked KIA for their badest-ass car. Because, the guys that go see MLS like badest-ass cars. Because being a soccer fan is badass. They sent this Rio over. Snap." Who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Photographer: K.C Armstrong

"Yellow Card"

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CLIENT: KIA SOUL agency: PUBLICIS Story: "The SOUL print was an extension of the bigger television idea, Peer into a Soul. People peered into a Soul, no matter what it cost them or what length they had to go." Who did what: Art Director: Gary Holme, Writer: Pat Pirisi, Creative Director: Duncan Bruce, Photographer: George Simhoni

"Hospital"

"Marathon"

"Blind"

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CLIENT: ROGERS DEANS ACCOUNTING agency: JWT Story: "Mr. Deans wanted to target high paid advertising people for accounting services, so he needed a smart, clean, graphic, direct mail piece. At the time, ad people were paid much better than they are now. Bummer." Who did what: Art Director: Gary Holme, Writer: Dave Crieghton, Creative Director: Gary and Dave, Illustrations: Bettman Archive, G.Holme

"Nuts in a Vice"

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CLIENT: PANIC & BOB EDITING agency: BANG Story: "The lads starting up a new editing company in Toronto needed to get their name and phone number out there. I think they did." Who did what: Art Director: Gary Holme, Writer: Gary Holme, Creative Director: Gary Holme, Photo: ABC News Archives

"20/20"

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CLIENT: PANASONIC CANADA agency: CHIAT/DAY Story: "A portable CD player (remember those?) that came with headphones that vibrated to the big bass beats." Who did what: Art Director: Gary Holme, Writer: Brett Channer, Creative Director: Gary Holme and Brett Channer, Executive Creative Director: Duncan Bruce, Photo: Don Dixon

"Mosh-Pit"

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CLIENT: GRAND & TOY agency: FCB Story: "Before Grand &Toy relaunched into a digital office partner, nobody was sure they had anything but pencils and paper. An outdoor campaign was created that said 'Look, we have all this other stuff.' Also launched the tagline, 'Making Offices Work'." Who did what: Art Director: Gary Holme, Writer: Gary Holme and Tom Greco, Creative Director: Gary Holme and Brett Channer, Executive Creative Director: Ian Mirlin, Photo: Dave Sloan

"Cartridge Family"

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CLIENT: MOLSON agency: FCB Story: "Intelligent talking mountain campaign before Coors Light teamed with the female Swedish cheerleading squad and Maxim magazine." Who did what: Art Director: Gary Holme, Writer: Ian Mirlin, Creative Director: Gary Holme and Ian Mirlin, Executive Creative Director: Ian Mirlin, Photo: stock and God

"The Call of the Rockies"

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CLIENT: GREEN CROSS agency: FCB Story: "Make light of a heavy chemical product by playing off the name, which of course is now banned in many parts of the world, including Toronto. Sorry." Who did what: Art Director: Mark Puchala, Writer: Mark Puchala and Gary Holme, Creative Director: Gary Holme, Executive Creative Director: Ian Mirlin, Illustration: unknown

"Dead Weeds"

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CLIENT: MOLSON agency: WOLF Story: "These started out as don’t drink and drive outdoor boards and turned into stickers that were placed at the bottom of toilet bowls at bars around Toronto. You know, the porcelain altar?" Who did what: Art Director: Marvin Magpile, Writer: Marvin Magpile, Gary Lennox and Gary Holme, Creative Director: Gary Holme

"Customer"

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CLIENT: ALLIANCE ATLANTIS/HISTORY TELEVISION agency: FCB Story: "Entertaining outdoor boards designed to drive awareness of a channel that wasn’t considered very entertaining." Who did what: Art Director: Gary Holme, Writer: Brian Sheppard and Gary Holme, Creative Director: Gary Holme, Executive Creative Director: Ian Mirlin, Illustraion: unknown

"New Low"

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CLIENT: ONTARIO POWER GENERATION/SUNDAY DRIVERS SOLAR EVENT agency: WOLF Story: "University students built unusual-looking solar powered cars and raced them through the streets of Toronto every summer. Newspaper campaign promoted the event." Who did what: Art Director: Mark Puchala, Writer:Mark Puchala, Gary Lennox and Gary Holme, Creative Director: Gary Holme, Photo: stock

"George Jetson"

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CLIENT: SWIPE BOOKSTORE agency: CHIAT/DAY Story: "What better way to market a bookstore that sells books on advertising than to create ads for the store that mimicked iconic, classic advertisments? They became collectors' items." Who did what: Art Director: Gary Holme, Writer:Aubrey Singer and Brett Channer, Creative Director: Duncan Bruce

"42 year-old jr. art director"

"Got Swipe?"

"Think Swipe"

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CLIENT: ONTARIO POWER GENERATION agency: WOLF Story: "OPG needed to create awareness for their commitment to solar that was there but that they weren’t being given any credit for making." Who did what: Art Director: Gary Holme, Writer: Gary Lennox, Creative Director: Gary Holme

"Joint Venture"

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CLIENT: TECHNICOLOR/ Robert has arrived Story: "A post production whiz, Robert Thomas had landed from Amsterdam at 49Ontario in Canada and needed to get famous quick. Posters of him with Transfer and Telecine lingo were plastered in neighborhoods where many agencies, production companies and editing companies reside. The web address, ROBERTHASARRIVED.COM on the poster drove people to a site where Robert's work was displayed and where email addresses were captured. Those in the advertising and production business were then sent an e-vite to the launch party, ROBERT HAS ARRIVED. He seems to be very busy now." Who did what: Art Director: Gary Holme, Writer:Gary Holme, Creative Director: Gary Holme

"Blacks"

"Mids"

"Whites"

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CLIENT: SUMMER PARTY agency: PUBLICIS Story: "Promote the Publicis Summer party by highlighting the white in the white-themed party. It was a good party." Who did what: Art Director: Gary Holme, Writer:Gary Holme, Creative Director: Gary Holme

"White Album"

"Jack White"

"Michael Jackson"

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CLIENT: METRO TORONTO ZOO agency: PUBLICIS Story: "Toby Styles, our Zoo client, managed to negotiate two killer Komodo Dragons from an Indonesia syndicate. There were going to be two 12' footers, the biggest reptiles in the world since dinosaurs roamed. They were scary. They were man-eaters. We did funny ads that had other animals protesting the massive predatory carnivores' arrival. We had strict rules of behavior to prepare for their arrival. They eventually arrived. They were 5 and 6 feet, respectively. They weren't scary. They were kind of cute." Who did what: Art Director: Gary Holme, Writer:Aubrey Singer, Creative Director: Duncan Bruce

"Claw"

"Dragon"

"Man"

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interactive:

"This is work that falls out of traditional mass categories. It's guerrilla tactics, outdoor installations or the marriage of analog and digital executions. Ultimately it's all about the idea. I'm fascinated by the intersection of old and new channels and the freedom and possibility the internet provides."

client: One White Light story: "This is what new media is about. An annual international art event happens simultaneously around the globe. A couple of talented friends, all with different professional skills, decide to participate one day before the event is to occur in their city. They stage an all night event and photograph 67 people. They tag the photos with art. The pics are posted on a Facebook group page called onewhitelight. They get fans. Almost 600 in less than six months. Local to international. Media, cultural and business types. The group stages another onewhitelight event. It becomes big. Their fans want to see more. All without one dime being spent on media. What next? Join onewhitelight on Facebook and see." who did what: Film Creative Director: Steve Gordon, Interactive Creative Director: Adam Smith, Visual Creative Director: G.Holme

"One White Light - Facebook"

"One White Light - website"

"One White Light - tagged"

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client: 2005 Ford Mustang agency: Y&R story: "This billboard had a radio transmitter with a one kilometer radius/reach and features an audio recording of an actual 5-speed mustang, power-shifting through the gears. As you drive near it you could hear the distictive engine sound of the new Mustang." who did what: Art Director: Jason Souce, Writer: Brendan Sack, Creative Director: Gary Holme, Chris McGroarty, Photography: Ford in-house

"Hear it LIVE"

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client: 2005 Ford Mustang agency: Y&R story: "This special effect board had halogen-lights continually rotate through an infinite number of colours, demonstrating this unique 2005 mustang dashboard feature." who did what: Art Director: Jason Souce, Writer: Brendan Sack, Creative Director: Gary Holme, Chris McGroarty, Photography: Ford in-house

"125 Colours"

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client: ONTARIO POWER GENERATION agency: WOLF story: "Ontario enjoys some of the most consistent, safe and reliable power in the world. Yet, we often take it for granted. These were done to simply remind people that life is better with consistent power and energy. Coming from OPG, that could have very easily come off as arrogant. So we made three spots that were meant to feel homemade. The idea however, is strong. Stuff in our lives works well here, so let's no forget that. I included this in interactive because it's guerilla." who did what: Art Director: Gary Holme, Steve Gordon Writer: Gary Holme, Steve Gordon, Creative Director: Gary Holme, Steve Gordon, Director: Gary Holme, Steve Gordon

"Burnt"

"Over Easy"

"Smoother"

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client: 49 ONTARIO story: "A post production whiz, Robert Thomas had landed from Amsterdam at 49Ontario in Canada and needed to get famous quick. Posters of him with Transfer and Telecine lingo were plastered in neighborhoods where many agencies, production companies and editing companies reside. The web address, ROBERTHASARRIVED.COM on the poster drove people to a site where Robert's work was displayed and where email addresses were captured. Those in the advertising and production business were then sent an e-vite to the launch party, ROBERT HAS ARRIVED. He seems to be very busy now." who did what: Art Director: Gary Holme, Adam Smith, Writer: Gary Holme, Adam Smith, Creative Director: Gary Holme, Adam Smith, Web Design/Development: Adam Smith, Gary Holme, Photographer: Ian Pool

"roberthasarrived.com"

"Party Invite"

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client: RMW MUSIC story: "Started as a website to launch RMW's new music division and grew to a video blog and social networking app. And my daughter is running it so it had to be cool or else." who did what: Art Director: Gary Holme, Adam Smith, Writer: Gary Holme, Adam Smith, Creative Director: Gary Holme, Adam Smith, Web Design/Development: Adam Smith, Gary Holme, Photographer: Ian Pool

"rmwx.tv"

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for good:

"Because."

client: REACH FOR THE RAINBOW agency: WOLF story: "Started by the mother of a developmental disabled daughter, Donna Trella founded this amazing organization 17 years ago, so that her daughter and other young people like her could go and have a normal summer-camp experience by being integrated into traditional camps and after school programs. These physically and mentally challenged children enjoyed something they had never experienced before and their parents were able to have a small break as well. It was a real joy working to build a commercial that has run for almost ten years." who did what: Art Director: Gary Holme, Writer: Gary Lennox, Creative Director: Gary Holme, Director: Steve Gordon

"It's Only Natural"

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client: CANADIAN CANCER SOCIETY agency: WOLF story: "Stephen Stills rejected our generous offer to buy his song 'For What It's Worth' for this commercial because he could presumably get more money from a big international brand and was holding out for that possibility. The sixties died that day for me. Regardless, a call to all boomers to not stop giving and changing and pushing. Even though we had all become the establishment. Some of us still have some jam left." who did what: Art Director: Gary Holme, Writer: Gary Lennox, Creative Director: Gary Holme, Director: Steve Gordon

"Change"

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client: CANADIAN CANCER SOCIETY agency: WOLF story: "Three days in three cities shooting any Canadian athlete and celebrity who would say yes. And 33 did. That was fun."

who did what: Art Director: Gary Holme, Writer: Gary Holme, Creative Director: Gary Holme, Agency Producer: Alina Prussky, Director: Bobby Sheehan

"Jason"

"Dan"

"Kim"

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french:

"I’m not French but I sometimes wish I were. They laugh more, they go out and eat more and they’re sexier. Here’s some French spots that I worked on that I think prove me right. Appréciez!"

client:KIA SUMMER SELL DOWN agency: PUBLICIS story: "Hilarious, right?" who did what: Art Director: Gary Holme, Writer: Pat Pirisi and Publicis Montreal, Creative Director: Duncan Bruce, Director: Pete Henderson

"Squirrel"

"Nightmare"

"Petals"

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client: KIA FORTE story: "Sexy, right?" who did what: Art Director: Gary Holme, Writer: Pat Pirisi and Publicis Montreal, Creative Director: Duncan Bruce, Director: John Mastromonaco

"Male"

"Female"

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me:

"I’ll let Michael Richards tell you about me. He’s got extremely good judgment."

"Michael Richards"

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